You Don’t Need to Be a “Wine Person”

A lot of people tell us they’re not a “wine person.”

What they usually mean is that they don’t feel fluent. They don’t know the language. They don’t want to pretend. They don’t want to be corrected, judged, or talked down to. Somewhere along the way, wine stopped feeling like something they were allowed to enjoy casually.

But being a “wine person” isn’t an identity you earn. It’s not something you unlock once you know enough facts.

It’s simply someone who enjoys wine.

Wine has always been part of everyday life in many cultures—shared at tables, poured generously, paired with conversation rather than commentary. It didn’t require self-consciousness. It didn’t ask people to perform taste. It existed to bring people together.

What changed wasn’t wine. It was the culture surrounding it.

At UnWined, we’re not interested in turning anyone into an expert. We’re interested in helping people trust themselves. If you like something, that matters. If you don’t, that matters too. Curiosity is enough. Enjoyment is enough.

When people stop trying to get it “right,” something shifts. Wine becomes lighter. The experience becomes more human. And suddenly, the whole thing feels accessible again.

You don’t need to become a wine person.
You already are one—if you want to be.

Reflection:
Where have you decided something “isn’t for you” simply because it felt unfamiliar?